Automotive SEO

PMi-SAAutomotive SEO

Local SEO or local search engine optimization, is the collection of internet marketing strategies that will propel your business's website to crush your competition and emerge as the dominant specialist business in your local market.

While your automotive website enables you to “get in the game” so to speak, showcasing your vehicle inventory, staff and company to all who visit, it is automotive SEO that truly drives Ups. Isn’t that why we are all online – to drive more Ups and sell more cars!?

Local SEO is a cornerstone of the PMi-SA digital offerings. Whether you are small town or big city, one branch or dozens — local search engine optimization by PMi-SA will set you apart from your competitors. Have you ever wondered why your supplier uses the same digital marketing agency as all of your competitors? Think a big name company selling the same cookie-cutter, inexpensive local SEO packages to every local  business in your city is the smart approach?

We didn’t think so!

PMi-SA delivers real world, proven results with our local SEO solutions.

Local SEO Customized For Your Rooftops

We talk to several GM’s a week from across the country. It’s always interesting to here the stories…

If this sounds like you, don’t worry, we can help!

When you evaluate LOCAL SEO solutions for your business or franchise – consider the following:

Is the local SEO solution being sold to you by a “website/inventory management company” ?

If Yes, end the conversation with this person and just say “Thank you”, and kick them out of your office or off the phone!

If No, listen for the following phrases:

  • We do “article marketing” to build you lots and lots of backlinks.
    We can make you #1 in a few weeks.
  • We can fix your meta tags and get you top results for dozens of keywords
  • We use sophisticated automated tooling to generate thousands of links.
  • When I was in Real Estate / Mortgage…… (yes, lots of so-called local SEO companies are staffed by recent exits from the real estate/mortgage world!)

…… if you heard the above phrases – once again, say “Thank you”, and kick them out of your office or off the phone!

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Anything less and you are simply wasting your money.

Our Company’s Local SEO Basic Principles

Local Citations for your Business

It’s critical to have your automotive dealership listed in dozens and dozens of locally focused directories and review sites. This will give your car dealership the needed authority to help boost your local maps listing. A large number of accurate citations will strongly influence your Automotive SEO. By accurate I mean you should always ensure your car dealership’s Name, Address, and Phone Number (NAP) are correctly listed on each local directory.

02

Videos

While videos should be an important part of your local digital marketing strategy, they also serve as an excellent source of relevant local links and citations back to your local business.

03

Press Releases

We see many local businesses writing press releases, but unfortunately most squander the chance to gain tangible valued local seo boosts through these releases. Never miss out on the chance to generate quality “fresh” backlinks to your local website using your release.

04

Review Sites

Automotive reputation management has become front of mind for many dealerships and is now considered a separate discipline from automotive SEO. These review sites are good for more than simply positive PR about your rooftop. The NAP, or name, address, and phone number for your dealership should be exactly the same on all of these sites as in your Google and Bing listing.

Recent feedback from Google suggests that 2013 will be the year that Google penalizes businesses in the search results who have poor customer reviews. Are you ready!?

05

Social Media Content

Since early 2012 Google (and likely Bing) have used social factors to help rank your retail local business for key best business local search terms. Things like your facebook fan page, twitter account, and even Pinterest now play a real role in determining where your local business will rank.

06

Blog Content

Your blog is critical to the local SEO process. Your blog’s content must be written and structured in a way that Google and Bing recognize the fresh content that markets your dealership. The more often you publish fresh content about your best inventory, promotions, financing, specials pricing, and even business updates the better. Google and Bing will start to visit your local business website more frequently, and will likely discover more pages throughout your website.

07

Link Building

Local search for your local business should not include spammy, automated backlinks in 2013. These mass generated links provide virtually no value today, and are simply a remnant of the SEO community’s past. Unfortunately, many SEO companies don’t realize this yet!

Links from other local related sites, press releases, social media properties, videos and authority sites will make a difference in your local SEO success. Quality local SEO is about great content – whether on your website, guest posts on other sites, or across press releases and social media.

Connect with our local SEO team today to discuss your website, why you can’t seem to compete with your rival local businesses or even to critique your current local SEO strategy. Local SEO from PMi-SA will have a real ROI for your rooftop. Are you ready?